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Psephologists are people who study patterns and trends in voting behaviour. This is done not only for the purpose of Sociological research but also for the purpose of composing campaign strategies and persuasion tactics for members of the public.
Students could work in groups to investigate the patterns and trends in the 1997 General Election and the 2015 General Election. What reasons can they identify for the patterns in voting behaviour that they identify?
Statistics are the collection and analysis of (typically) large amounts of quantitative data...
This is the process of gathering the information for your study/research. In this computer-based act..
Interviews are a widely used method in Sociology and we can think of them as existing along a contin..
Observation is typically favoured by interactionist sociologists who seek to gain ‘verstehen’ or ‘tr..
The scientific method in Sociology sets out to be a systematic and objective way of investigating an..
A correlation exists when there appears to be a dependent relationship between two variables. That i..
Data analysis involves looking at the raw data you have collected in your research with the aim of i..
A naturalistic experiment is an experiment that some sociologists refer to as a ‘quasi-experiment’. ..
Sampling is the process by which a researcher takes a smaller group from the target population she/h..